Maruti Suzuki tries its luck in premium segment with S Cross

Cyber Journal 24, August 12, 2015

By Nitten Gokhaley 

Car experts suggest that S Cross is Maruti Suzuki’s first attempt to attract premium segment car lovers in India. It competes with cars from Toyota, Hyundai, and Fiat. Would Maruti score its first goal against others in this segment? Let’s take a look some of the car’s features.

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Car’s looks

You might feel surprised, but the company claims that it has spent around 600 crores in designing this car.

The car combines some of the capabilities of SUV and hatchback. The vehicle’s 16-inch alloy wheels, aggressive front grille, garnishing silver skid plates, and HID headlamps with daytime running LEDs are impressive.  Its distant look and design is something that is not similar to any other car from Maruti Suzuki. The “S” logo replaces Maruti Suzuki badge in the front and rear.

The motor

The car is available with two engine options. Its DDiS 320 (1.6 liter) engine offers mileage of 22.70 KMPL and its DDiS 200 (1.3 liter) engine gives 23.65 KMPL.  You can choose from 6 speed manual transmission or 5 speed manual transmission gearboxes.

Experts who tried their hands-on the steering shared their opinion that the car is perfect for both, city and highway driving. Surprisingly, the car maker has not released petrol engine variant of this car as of now.

Cabin noise seems minimum; and this makes sure that you enjoy the vehicle’s impressive drive quality. Even when the car is at speed of around 70 KMPH you can comfortably steer around tight corners.

What’s inside the cabin?

Once you step in, your eyeballs would get attracted towards seven inch infotainment system on the perfectly designed dash board.  The same panel works as display screen for parking sensor and rearview camera.

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Dashboard is made from soft touch plastic and is well placed. Leather upholstery and top-notch plastic used inside the cabin displays Maruti’s efforts taken to attract premium customers.  Cup-holders and trays make sure that you can keep your water bottle within your hand’s reach. AC vents make sure that the temperature in all parts of the car’s cabin remains the same. Silver surroundings around AC vents and center console gives stylish look to them. Steering mounted controls offer maximum control and comfort for the driver.

Safety features

Passenger and driver air-bags, disk brakes with ABS, parking sensor, rearview camera, front seat pre-tensioner combined with force limiter are some of the safety features. The vehicle also offers some other impressive features like self-adjusting hydraulic clutch, rain sensing auto wipers, and cruise control.

What about competition?

The car competes against other vehicles like Fiat Avventura, Toyota Etios Cross, Hyundai i20 Active, etc. Its 353 liter boot space is something that is greater than other cars in this segment.  Compared to Hyundai i20, Maruti S cross offers better knee and leg room. As far as mileage is concerned, Maruti S Cross loses first spot to Toyota Etios Cross’s 23.6 KMPL.

S Cross’s disk brakes in the front and rear keep this car one step ahead of competitors that offer drum brakes in the rear and disk brakes in the front.

Response from customers is impressive

S Cross’s variants are priced between Rs 8.30 lakh and Rs 14 lakh, plus all the applicable taxes.

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Maruti Suzuki’s marketing and sales executive director R S Kalsi recently interacted with journalists. He stressed on the point that S Cross is something that people would love to use while going for party or even for going to office.  He also shared his opinion that S Cross would compete with SUVs as well. The company has already received bookings for around 6000 vehicles within two weeks from its launch.

The car is sold through company’s Nexa outlets. Currently, Maruti Suzuki operates around 35 Nexa stores and is planning to increase this number to 100 stores by next year.

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Nitten is a freelance journalist, and has worked with renowned newspapers and news agency in India. He writes on crime, international terrorism, entertainment, Indian politics, technology, business stories and more. If you are looking for desktop journalist or SEO content writer, you can email Nitten- nittengokhaley24@gmail.com

This content cannot be used as evidence against the writer and publisher to file case in any court of law around the world. Images used in the content belong to their respective owners. The aim of this site is to spread awareness without any financial gain. We do not wish to hurt anyone’s sentiments or cause financial loss to any individual or organization.

All rights reserved with- CJ24– Copyright 2015

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