Companies fail to utilize the full potential of their innovations The Academy of Management Review Business Journal 2013 consisted of critical study focusing on the difference between "generative appropriability" and "primary appropriability." The observations in the research work remain valid, and unfortunately, ignored, even in 2019. It highlighted how several companies do not exploit the … Continue reading Concept value of the product might sometimes prove to be bigger than the product itself
Advertisers are once again spending money on podcast ads Podcasting companies depend on ads and fundraising projects for their revenue. Till the end of last decade, brands were not excited about spending money on advertisements for netcast shows due to very less number of listeners. But more and more companies are now delighted to share … Continue reading Podcasting is on the rise again
Cyber Journal 24, July 22, 2017 By Nitten Gokhaley These days, e-commerce sites manage to keep people glued to the computer and smartphone screen for several hours. More than 50 percent of the internet users prefer to shop online instead of visiting brick and mortar store. Web sites can easily increase their revenue by taking some … Continue reading General essentials that entrepreneur running e-commerce sites should consider following
Cyber Journal 24 Web News, December 23, 2016 By Nitten Gokhaley In this era of mobile e-commerce, shoppers prefer to wait until the last minute in order to buy gifts for almost all occasions. Such traffic cannot be ignored, especially just a few days before the holiday season. Thus, making your website ready to cater … Continue reading Three tips that can help your e-commerce site to make the best out of holiday season
Cyber Journal 24, August 14, 2016 By Nitten Gokhaley No matter if your business is a small one or large, every organization needs to get insurance coverage for itself as well as its employees. The cover offered to employees by the employer may differ from one organization to the other. This means spending few dollars on … Continue reading Can business insurance cover really prove to be a lifeline for any given organization?