Cyber Journal 24, April 27, 2016
Some entrepreneurs believe that marketing their business on social media is as simple as interacting with friends and family on social networking sites. This is where the car turns in the wrong direction.
Finance and digital marketing are two of the most important aspects for startups. Small and large businesses can use social media to build credibility, build relationships, create a brand perception, and to collect data in this era of fierce competition. But, most of the entrepreneurs fail to achieve all this as they believe digital marketing is all about sharing content related to their startup.
Everyone loves sharing opinion and interacting with others while in the pub. However, one cannot just begin his/her dialogue while standing at the bar’s front door. You need to enter the bar, collect your drink from the counter, join a relevant group, and then start sharing opinion related to the group’s ongoing discussion. Same is the case with marketing on social networking sites. It’s not just about creating your brand’s Facebook page, Twitter handle and sharing startup related content. While managing your startup’s digital marketing campaign, you need to approach the right set of individuals who would show interest in your products or services.
“Survey conducted by research firm Schneider Associates suggests that customers check product related information on six different sources before opting for new product or service. Facebook and Twitter are preferred by millennials, seniors prefer online magazines while GenZ prefers reading reviews written by existing customers of the concerned brand. Such fractured media consumption makes it necessary to keep nimble approach in marketing. Professional guidance is the need of the hour,”–says Vikrant Bhujbalrao, Head, 111 Startups. Under this initiative, the team has organized an event on 30th April 2016, and it will focus on the role of digital marketing in managing startups.
Shoeb Ahmad will be the speaker for this event. He has more than 12 years of rich experience in digital marketing and other aspects. Shoeb has won ‘Best Digital Marketing Professional 2014′ award from World Marketing Congress & CMO Council.
If you are an entrepreneur in Pune and wish to understand aspects of digital marketing and its tools from true professional, you should definitely attend this event. There is no entry fee for the same.
Regarding the event
After a grand success of 111 Startups last event, ‘Legal Aspects of a Startup’, the not-for-profit organization invites you all for another networking and informative session.
Time: 9 AM to 11-30 AM
111 Startups, Mobisoft,
Pesh Building, Behind Persistent’s gate no.2 (beside Cisco)
Phase 1, Hinjawadi,
Contact Details: 020-65293694; 7721865111; 9823790802
9 AM to 9-15 AM – Registrations
9-15 AM to 10 AM – Networking
10 AM to 10-45 AM – Session on – ‘Role of Digital Marketing in Startups’
10-45 AM to 11-30 AM – Q & A session
Shoeb has 12+ years of rich experience in digital marketing, online sales, social media marketing, e-commerce, search engine marketing (SEM), search engine optimization (SEO), lead generation, web analytics, and branding with major Indian & Global Internet brands in both B2B & B2C environments. His overall experience is of 15+ years in marketing, sales and BPO/KPO functions.
He has worked with agencies and vendors, including creative, public relations, media partners, and consultants. Shoeb also has hands-on experience in planning and executing large SEM, SEO, SMM, email, affiliate, mobile, CSE’s and marketplace campaigns in various verticals like travel, health, BFSI, education, and software.
About 111 Startups:
A ‘not-for-profit’ organization; which is into empowering tech startups through mentoring, funding, validating, co-working and connecting right people at right time. It is an initiative of Mobisoft Infotech and Pesh Group. It’s a community of angel investors, successful entrepreneurs, technocrats, and thought leaders who wish to contribute towards the startup ecosystem.
Contact numbers: 020-65293694; 7721865111; 9823790802
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