Top tools and services that campaign managers should use during the election period

Chhattisgarh, Madhya Pradesh, Mizoram, Rajasthan, Telangana Assembly elections are over. Now, Modi is set to face the big test in April this year. No matter whichever election it is, candidates seek low-cost, innovative methods to reach out to the voters in their constituency. Perhaps, this is because along with the candidate’s good work, personal branding also plays a crucial role in influencing voters. The following apps and services can prove to be handy for Assembly as well as Lok Sabha elections.

Voice-calls with pre-recorded messages

Politicians often fail to reach the voters who remain out of the ambit of the party’s campaigns on social networking sites. Tele-campaigns with recorded messages can help in effectively taking the word to the voters.

The Aam Admi Party widely uses this tele-tactic in almost every election since 2013. However, it was the BJP that used it on a national level back in 2004. A message with Atal Bihari Vajpayee’s voice was used to convince voters.  Several companies offer Voice SMS or Outbound Dialer (OBD) service at affordable rates these days.

Use Facebook Pages Manager to monitor the page activity while on the go

During the election campaign, a voter can send a WhatsApp message, Facebook message, or a query raised in the form of a comment on the Facebook page’s post. While campaigning for an election, the campaign managers are expected to respond to every communication received from voters.

Facebook Pages Manager offers ease to campaign managers. It shows notifications and messages for all the Facebook pages within a single app, in a uniformed manner. The app enables the admin to track the page activity while on the go.

KineMaster (Pro Video Editor)

Studies have already proved that even small videos watched on mobile devices can influence the voters’ decisions. Thanks to Jio’s revolution in mobile data, voters in India do show interest in watching video content about the candidates from their constituency. This is where KineMaster comes into the picture. Gone are the days when creating video content meant approaching digital marketing firms and spending thousands of rupees on every video. Smartphone with a good camera and video editing software solution like KineMaster can do the trick. The campaign managers can create videos during their candidate’s on-field campaign, record the interaction with voters, and upload the videos on Facebook, Twitter within minutes.

KineMaster offers a free and premium version. But even the free version provides all the necessary features like adding text, images, trimming the video, etc. Every campaign manager should surely install this software to create quickies and share them on social networking sites as well as on WhatsApp.


The messaging app does not need any introduction. It has served as an election tool in several high-stakes polls in India during the last four years. BJP has mastered the art of using WhatsApp for its political campaigns. With more than 250 million active users in India, WhatsApp helps political parties to micro-target voters in urban and semi-urban areas.

These days, not just the BJP, but even the Congress is using the messaging app to send cartoons, graphics, text, audio, and video content to voters.

Mobile web ads and in-app advertisements

From shopping to filling out online forms, people from all age groups perform several tasks on their phones these days. Thus, advertising on apps and mobile web can help in reaching the voter and create an impact on his/her mind.

The terms are self-explanatory, mobile web ads appear on web-pages that the phone user visits via a browser. On the other hand, in-app ads consist of banner ads, video ads displayed within the app. Political parties and candidates can take advantage of advanced campaign analytics and location data to reach voters with their in-app ads. BJP often uses these types of advertisements during Assembly elections.


By Nitten Gokhaley 

If you are looking for a freelance writer, you can get in touch with me –

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