Cyber Journal 24, May 25, 2016
A mixture of digital and traditional PR strategies can easily help startups to connect with a larger share of audiences.
A 28-year-old IIM graduate, Amit Munjal (name changed) organized events to promote rain-harvesting in three different villages that were facing water shortage in Maharashtra. He is an entrepreneur and his small tech-startup connects plumbing experts with those looking for plumbers.
Amit received a positive response for all the events and his startup also earned goodwill for promoting rain-harvesting. He had roped in popular researchers and experts who guided villagers about rain harvesting structures. The entrepreneur was happy that he was able to conduct these events all on his own, without involving big event management companies.
The next day, Amit sent email containing photographs and links for videos from the event to top newspapers and local news channels. He waited for three days, but unfortunately, no one covered the story about his initiative. The young entrepreneur called up the leading daily’s office and was connected with one of the paper’s sub-editors on his desk phone.
“We don’t think we would be able to publish the news story about your initiative, there is nothing special about the same,”-said the sub-editor to Munjal on the phone. The young man called the second newspaper and got a similar answer. No news channel showed the courtesy to reply to his email.
On the same day, Munjal went out for a lunch date with his fiancée and narrated the episode to his lady love. After listening to the issue, she laughed and suggested that he should approach a good PR firm.
To put it in layman’s language, public relations firms act as a link between their clients and TV channels, radio stations, newspapers, etc. They are involved in a variety of tasks related to marketing, branding, conducting surveys, building relationships, data mining, aiding negotiations between two parties, managing websites and virtual properties for clients, event management and so on. Due to decline in audiences for old media (radio, TV, and print) some PR firms are also jumping into digital marketing and social media marketing.
PR firm’s executives do everything, from chasing journalists in various parts of their publication’s office to schooling entrepreneurs about how they need to talk to the press.
Entrepreneurs cannot neglect old media
No matter if your business’s initiative is a dud or it’s really impressive, most of the newsgroups would offer editorial coverage to your startup only if you approach them via appropriate channel, i.e. – PR firm.
PR firms would make sure that your startup story is compelling enough for warranting valuable mindshare of audiences of TV channels, radio stations, and newspaper readers.
“It is very important for any given startup to create its positive image and reach out to people who still rely on old media in day-to-day life. Entrepreneurs must have knowledge about various PR tools, and traditional PR strategies,”- says Vikrant Bhujbalrao, Head, 111 Startups.
Why, when and how to invest in Public Relations (PR)?
After the successful event-‘Role of Digital Marketing in Startup,’ Pune-based not-for-profit 111 Startups has organized an informative event that will focus on the importance of PR strategies and various PR tools that can be used in various stages of startups.
- About the event
Date: 28th May 2016
Time: 5 PM to 07-30 PM
111 Startups, Mobisoft,
Pesh Building, Behind Persistent’s gate no.2 (beside Cisco)
Phase 1, Hinjawadi,
Contact Details: 020-65293694; 7721865111; 9823790802
Link for registration: http://www.meetup.com/111-Startups/events/231066098/
5 PM to 5:15 PM – Registration over chai-coffee
5:15 PM to 6 PM – Introduction and networking
6 PM to 7 PM – Informative session on-‘why, when and how to invest in Public Relations (PR), followed by Q & As
7 PM to 7:30 PM- Networking round 2
- About the speaker:
Ms. Pooja Shah
Chief Strategist & Founder – Telesthesia 360
Pooja has over seven+ years of experience in working with leading technology PR agencies in India. She has worked on some of the top mandates with these agencies. She has completed PG in PR and Corporate Communications and has lived, studied and worked in Mumbai for close to five years. Pooja decided to move back to Pune with the intent of setting up their Pune office for her employer-Text 100 Global Communications.
Currently, Pooja is a CEO of Telesthesia 360, which is into helping startups and other businesses in designing and implementing their PR strategies.
- About 111 Startups:
A ‘not-for-profit’ organization; which is into empowering tech startups through mentoring, funding, validating, co-working and connecting right people at right time. It is an initiative of Mobisoft Infotech and Pesh Group. It’s a community of angel investors, successful entrepreneurs, technocrats, and thought leaders who wish to contribute towards the startup ecosystem.
Contact numbers: 020-65293694; 7721865111; 9823790802
Nitten is a consultant journalist, and has worked with renowned newspapers, news agency in India. If you are looking for desktop journalist, writer, you can email Nitten- email@example.com
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