Concept value of the product might sometimes prove to be bigger than the product itself

Companies fail to utilize the full potential of their innovations The Academy of Management Review Business Journal 2013 consisted of critical study focusing on the difference between "generative appropriability" and "primary appropriability." The observations in the research work remain valid, and unfortunately, ignored, even in 2019. It highlighted how several companies do not exploit the … Continue reading Concept value of the product might sometimes prove to be bigger than the product itself